Boathouse Theatre Arts
Putting Boathouse Theatre Arts in the limelight.
‘Let’s Do Marketing’ Marketing Agency supported local Hastings Performing Arts Charity Boathouse Theatre Arts to step front of stage in the digital landscape by creating them a brand new website.
Founded in 2010, Boathouse Theatre Arts is a charity based in Hastings that offers weekend theatre sessions for children and adults with learning difficulties and/or autism in both Hastings and Bexhill.
Their workshops are a god send to many in the local area, helping participants to develop a wide range of theatrical skills, while also teaching important life skills such as building confidence, singing, dancing, acting, puppetry, storytelling, and prop making.
Believing that everyone should have the chance to shine, CEO Millie Rowland approached Let’s Do Marketing for support in getting Boathouse Theatre Arts online with a brand new website. She wanted to create a space that would fulfil several objectives
Creating a consistent and recognisable brand image for the charity
To promote the activities of the charity to potential new members
To collect email signup subscriptions
To sell tickets for productions
Let’s Do Marketing then worked closely with Boathouse Theatre Arts to bring all these elements together. Starting with a new brand image, Let’s Do Marketing utilised the colour scheme from existing staff uniforms to create a fun and vibrant palette, as well as giving the logo a modern refresh. They also carried out extensive keyword research, to ensure that the website would be fully optimised for the words and phrases that potential participants would be searching.
Once the website was completed, Let’s Do Marketing’s final act was to support the setup of an email marketing platform, collecting signups, creating an email newsletter template and authenticating the domain to ensure smooth delivery.
“Working on bringing a new website to life for Boathouse was really great – seeing the impact that Millie and her team bring to the local area, we wanted to create a website that did that justice, and created excitement around all the things that they do. We wanted to align their online presence with their offline one – create a presence that is welcoming, fun, and engaging, that can encourage new members to join as well as donations to enhance what Boathouse Theatre Arts already offers. That really informed the whole website build, and we tried to stay true to that in every creative decision that was made.”
CEO Millie Rowland of Boathouse Theatre Arts was delighted with their new website and said:
“Absolutely brilliant service! The team are knowledgeable, kind, they took the time to listen and understand our needs. They were very patient and helped me understand how the website works. Would thoroughly recommend Lets Do Marketing to anyone needing a website. Thank you!”
