Social Media Marketing
for Small Businesses
In today's digital landscape, social media is a powerful tool for small businesses to increase visibility, connect with customers, and drive growth. With billions of active users across various platforms, establishing a strong presence can significantly enhance your brand’s reach and impact.
Why Social Media Matters
Platforms such as Instagram, Facebook, LinkedIn, and TikTok offer cost-effective ways to promote your products or services, engage with your audience, and remain competitive in your industry. By sharing content such as blog posts, videos, and promotions, you can boost brand visibility and build customer loyalty. Additionally, features like Instagram and TikTok’s e-commerce capabilities allow for direct product sales, simplifying the purchasing process.
Choosing the Right Platforms
Selecting the most appropriate social media channels is crucial. Investing time in platforms where your target audience is most active ensures greater engagement and improved results. For insights into the advantages of different platforms, read our blog post here!
Need some support with getting to grips with Social Media or looking to further your knowledge?
Book your spot on our workshops:
Intro to Social Media Marketing
Get to know more about social media channels and what they can do for your business, how to use them effectively, as well as create award winning and eye catching content to resonate with your customers. Get a better understanding on tools and software to make your social media marketing a breeze, and learn more about the possibilities with Social Media Marketing.
Social Media Advanced: Paid Ads
Want to level up your social media channels and skills? This course allows you to follow the whole process with an expert social media coach, where you’ll learn how to dive deeper into and create a more targeted marketing strategy, and how to plan and set up sophisticated Paid Ad campaigns from Facebook Ads Manager.
Social Media Marketing
Social media plays an important role for small businesses in today's digital age. It allows businesses to increase their visibility due to the billions of active users which provides you a vast audience for potential reach. Having a presence on social media increases your brand's visibility and makes it easier for potential customers to discover your products or services. Social media marketing is often more cost-effective than traditional advertising methods, meaning that small businesses with a limited marketing budget can create and share content, run targeted advertising campaigns, and engage with customers at a relatively low cost.
Many of your competitors are likely already using social media. By establishing a strong social media presence, you can stay competitive and even outperform others in your industry. It also serves as a distribution channel for your content – whether that’s through blog posts, videos, product updates, or promotions, sharing content on social platforms can increase its reach and impact. Platforms such as Instagram and TikTok offer e-commerce features, allowing businesses to sell products directly to customers on their profiles, simplifying the purchasing process and can boost sales.
Social media is a valuable tool for small businesses to establish their online presence, connect with customers, promote their products or services, and ultimately grow their brand and revenue. However, it's essential to have a well-defined social media strategy and maintain a consistent presence to reap these benefits effectively.
Read the blog…
The Benefits of Different Social Media Channels
When creating a social media channel to market your business, it’s important to consider which ones will benefit you and most importantly your time! There’s nothing worse than spending all your energy growing a platform, only to realise that the people seeing your content aren’t your target audience.
How we can help
Consultancy
£110+ VAT
2 Hours consultation to discuss next steps on your social media strategy.
Audit
£55 + VAT
Audit of your social media activities with a list of recommendations (2 accounts Max).
Strategy
£600 + VAT
Develop a social strategy to increase your following and improve engagement on your channels. A Social Media Strategy includes 2 hours of colloboration, recommendations on content to post, 2 social templates, and competitive research.
Social Ad Campaign
£200 + VAT
Develop a social media ad campaign for either Facebook/Instagram or LinkedIn – providing 3 x text options and 3 x graphics (budget to be set and paid for by client).
Social Content
£300 + VAT
Develop a series of up to 5 branded templates for use on social media.
Let’s chat!
We are here to help you find the right marketing solution that works for you, and that all starts with a conversation. Drop us a line and let’s have a chat about your business and how marketing can work for you!
