Celebrating the Success of the Luton Online: Digital Marketing Launchpad – A Triumph for Luton’s Business Community
At Let's Do Marketing, we are thrilled to reflect on the resounding success of the Luton Online: Digital Marketing Launchpad, a pioneering programme that has made a lasting impact on Luton’s business community. Funded by the Shared Prosperity Fund, this initiative has not only helped local businesses enhance their digital presence but has also empowered entrepreneurs with the skills, tools, and confidence they need to thrive in an increasingly digital world.
A Ground breaking Initiative for Luton Businesses
The Luton Online: Digital Marketing Launchpad was designed to bridge the digital skills gap and provide Luton businesses with the support and knowledge they need to succeed in today’s fast-paced, online-driven market. With Let’s Do Marketing providing access to free digital marketing workshops, webinars, and one-on-one mentoring, businesses in Luton had the opportunity to level up their digital skills and connect with expert guidance, all aimed at boosting their growth and performance.
From local shops to larger enterprises, the programme offered something for everyone, regardless of where they were on their digital journey. Participants were given the tools to understand and harness the power of digital marketing, social media, SEO, paid advertising, and much more.
A Comprehensive Support Programme
Our mission was clear: provide comprehensive, hands-on support to Luton businesses. Whether through face-to-face workshops, live Zoom webinars, on-demand tutorials, or personalized one-on-one mentoring, the programme offered a flexible and accessible way for businesses to learn and grow digitally.
In total, we helped 112 businesses and entrepreneurs, providing over 355 hours of dedicated support. The response was overwhelmingly positive, with 83 businesses attending our online workshops and 64 businesses receiving face-to-face support. Additionally, we offered 44 hours of personalised one-on-one support, ensuring each business received tailored advice and strategies suited to their unique needs.
Learning from Experts and Growing Digitally
The workshops were an integral part of the programme, providing businesses with essential knowledge and practical skills they could immediately apply. Topics ranged from the basics of social media management to more advanced strategies such as SEO, paid advertising, and building a marketing strategy.
Empowering Businesses with Financial Support
As part of the programme, we also introduced the £500 Social Media Grant Programme, which offered local businesses the chance to receive grant funding to improve their digital marketing strategies. By completing at least six hours of support and submitting valuable feedback, businesses were eligible for the £500 grants, enabling them to test out paid advertising, enhance their online presence, and expand their digital strategies.
We are proud to have awarded nearly £5,500 in grants, helping businesses experiment with digital marketing tools and strategies. This financial support, coupled with the comprehensive training, made a tangible difference to the businesses involved.
“The training sessions were brilliant and really engaging. I believe the training was beneficial because I was able to gain a better understanding of our immediate marketing needs.”
- Kevin Umeano, Kootek Consulting
I loved the training, I think as I don’t work in an office where lots of new systems and technology is used and taught I feel a little behind the times so initially the first session I was on, I didn’t get some of the abbreviations but the second session I felt a bit more in touch
- Alison Edwards, The Treatment Room
“The course content was comprehensive, covering all essential aspects of social media strategy. The availability of free 1:1 mentoring sessions was a game-changer, providing personalized guidance tailored to my business needs. Overall, this course significantly enhanced my marketing skills and boosted my business’s digital presence. I highly recommend it to anyone looking to elevate their marketing knowledge.”
Looking Forward: A Digital Future for Luton
The Luton Online: Digital Marketing Launchpad has undoubtedly had a profound and lasting impact on the local business community. By providing free, expert-led support and access to vital resources, we’ve helped businesses across Luton unlock their digital potential.
We are incredibly proud of the success of this initiative and the positive outcomes it has brought to the local economy. The knowledge and skills gained through this programme will continue to benefit businesses long into the future, helping them remain competitive and thrive in an increasingly digital world.
At Let's Do Marketing, we are committed to continuing our work with local businesses and entrepreneurs to drive growth and innovation, empowering Luton’s community to embrace the digital revolution. The success of the Luton Online: Digital Marketing Launchpad is just the beginning.